Sales roles were differentiated into three key segments and an engagement approach was taken to drive desired behaviours, create a common narrative amongst business units, build capability and ultimately accelerate a refreshed culture in the business.
We conceptualised a sales training programme to cover the three cohorts and created a consumer-centric approach throughout all selling capability development. As part of our blended learning approach, our training style focused on the use of interactive games and activities to ensure an engaging hands-on approach to learning. Our facilitators travelled nationally to host a two-day workshop, followed by a Digital Sales Academy platform to support continuous and ongoing learning.
It should be noted that the sales academy began as COVID-19 hit our shores! As a result, the inital part of the training took place in-person but very soon needed to change to an equally effective digital approach. Fortunately, both sides rose to the challenge. Simba said the transition was smooth and, in spite of the unprecedented circumstances, WinWin was ‘most definitely’ successful in achieving the aims of the academy. The sales team enjoyed the training and found it to be well-designed and well-executed.