DISRUPTION - COVID-19
After launching the first OnTap training session COVID-19 sprung a national lockdown.
With a whole new challenge at hand, the team rallied together to recreate all the OnTap content to make it intuitive, and self-guided.
Without the aid of a facilitation team, the sales staff now needed to complete the training on their own. This was made possible using interactive online features, multimedia tools and gamification, guided through digital prompts and voiceovers.
All the content was re-uploaded onto AB InBev University (ABIU), and within 5 days, the physical training solution was transformed into a fully online, digital, self-learning solution.
The sales reps were then able to complete the training on AB InBev University ahead of the launch of the new OnTap sales app.