South African Breweries
DRAUGHT MASTERS GUILD
WinWin was contracted for two successive years to run nationwide training for South African Breweries’ outlets, upskilling staff on how to create a premium draught experience for their customers. From the perfect pour to the perfect serve, the staff were trained and certified as SAB Draught Masters. The Draught Masters Guild team also ensured that the staff were well equipped to troubleshoot their own draught systems, in order to reduce breakdowns, wastage, and callouts. Our internal team was responsible for booking the sessions with the outlets telephonically and coordinating trainer schedules. The trainers attended a one-week train-the-trainer boot camp, equipping them with the tools to deliver content through fun, interactive and engaging games to over 2000 outlets throughout South Africa.